EXPOSED: THE LOST NEGATIVES AND UNTOLD STORIES OF MICHAEL FRIEDMAN - HARDCOVER - BOOK

After 50 years buried at the bottom of a file cabinet, Michael Friedman’s never-before-seen collection of photos from his time in the music industry was discovered by his wife, Donna Vita. This time capsule of the images and behind-the-scenes stories of the most popular industry offers a front-row seat to music history. 

Music Manager and Producer Michael Friedman launched his career in the mid-1960s working with folk, blues, and rock & roll musicians who became legends. Also an avid photographer, with a camera in hand, he kept a visual record of the artists he worked with and their performances. 

Exposed: The Lost Negatives and Untold Stories of Michael Friedman by Michael Friedman and Donna Vita features 200 never-before-published photos of the best musicians of the late 60s and early 70s. Among them are Janis Joplin, The Rolling Stones, Mick Jagger, The Band, Levon Helm, Todd Rundgren, Kris Kristofferson, Paul Butterfield Blues Band, James Cotton, Ian & Sylvia, Johnny Winter, Gordon Lightfoot, Tom Rush, Rita Coolidge, and Albert Grossman. 

Other stories from inside the music business feature Bob Dylan, Bob Neuwirth, Clive Davis and George Harrison. Many of the photos in this book were featured at exhibitions at the Rock and Roll Hall of Fame in 2019-2020 and California Heritage Museum in 2018.

Fred Goodman, the former senior editor at Rolling Stone Magazine gives Exposed high praise, saying the book is “an elegant, thoughtful, heartfelt, and atypically honest insider’s diary of the rock & roll life curated by an unusually savvy observer. Exposed is simply stunning, an extraordinarily beautiful combination of kinetic onstage captures and intimate behind-the-scenes photos. It is America’s musical life caught in 35MM black thunder and white lightning.”